Respect other users and they should respect you! Remember that people you meet who are not characters from the show are other members who are playing in The World just like you are, so treat them how you would like to be treated.
Don't go on vendettas against someone without reason other than you know who the user is and don't like them, or something silly like that. We do recognise these, and they're easy to spot, so make sure your character is justified in their actions!
Every now and then you might come across someone who is breaking the rules on ACW, either intentionally or not. If you suspect they are posting maliciously with the intent on damaging the board and the game, you should PM Admin or a Mod straight away - preferably whoever is online at that time, if possible for the quickest course of action. That is, of course, in an extreme case.
If you think the user is unaware that they are doing wrong, please PM the user themself, as well as a member of staff to inform them that you have sent this PM. If the user does not respond to your PM (this doesn't have to be via a reply, but within their general posting), you should contact staff again, for action to be taken.
Don't feel bad about reporting someone. We wouldn't ask you to, if it wasn't important for the boards. Be a responsible member, and enhance the World experience for yourself and others.